Why is the Chinese market important for my business?
In cities like Singapore, Kuala Lumpur, Sydney, Melbourne, Vancouver, and New York, the Chinese-speaking audience exhibits distinctive consumption habits, lifestyles, and social media preferences, and a unique and often overlooked opportunity for local businesses.
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Sydney: 500,000 people in the Chinese-speaking community, mainly composed of affluent international students and graduates
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Singapore: Chinese Singaporeans constitute 75.9% of the Singaporean citizen population and China is the Top 1 country of origin of tourists
This group appreciates quality dining and experience, making them an ideal target for your establishment. The challenge? Capturing their attention.
With numerous options, they rely heavily on word-of-mouth recommendations from friends and platforms like Xiaohongshu (Little Red Book, or the Red). An effective, tailored marketing strategy can position your restaurant as their top choice, unlocking their considerable spending potential.
Why do we need RED for my business success?
Vast User Base
Red boasts a staggering 300 million users, 25% of which live outside mainland China, extending to Hong Kong, Taiwan, Singapore, and overseas Chinese communities all over the world. The majority of these users are young, tech-savvy, and influential trendsetters.
Thriving Community
In bustling metropolises like Bali and Sydney, a remarkable 76% of Chinese expatriates aged 18-35 actively engage with Red, with an even higher proportion among female users. A significant 82% of these users turn to Red for restaurant recommendations and reviews when making dining decisions.
Trendsetting Hub
Think of Red as a vibrant fusion of Instagram, TikTok, and Yelp, making it the premier platform for Chinese consumers. It's the epicenter where trends are born, content goes viral, and users discover recommendations and insights to guide their consumption choices.
RED records a staggering 400,000 monthly searches for keywords like Bali Tourist Guide and Food in Bali. Posts related to Bali generate a remarkable 25 million monthly views, offering substantial exposure to your business.
Trendsetting Hub
Think of Red as a vibrant fusion of Instagram, TikTok, and Yelp, making it the premier platform for Chinese consumers. It's the epicenter where trends are born, content goes viral, and users discover recommendations and insights to guide their consumption choices.
RED records a staggering 400,000 monthly searches for keywords like Bali Tourist Guide and Food in Bali. Posts related to Bali generate a remarkable 25 million monthly views, offering substantial exposure to your business.
How can we help?
We'll help you to establish an official account enriched with compelling brand content and an active user base.
Your business will gain 200,000 to 500,000 views by potential customers on hundreds of highly persuasive posts sharing their exceptional experiences.
A great percentage of your Chinese customers will come because they've seen posts recommending you.
Establishment of a verified RED account.
Content customized for the Chinese audience, including tailored Chinese menu and special recommendations for Chinese customers.
Active engagement and regular data analysis.
「 Account Positioning 」
Posts from the best influencers on this topic, with content tailored based on a strategic keyword approach, highlighting your unique selling points.
Diverse scripts to maximize exposure through various search terms and resonate with a broad audience.
User campaign launched to invite posts from nano-creators (KOCs) and clients who genuinely recommend your establishment.
「 Social Media 」
Comprehensive consulting services in enhancing the menus, ambiance, and service to align with the specific tastes and expectations of Chinese customers.
Improvement of performance on relevant keywords to maximize exposure.
「 Strategy and SEO 」
Why Work with Voyager?
Strategic Red Marketing
Red's vast content ecosystem can be daunting, but we excel in understanding its nuances. Our meticulous approach, based on established methodologies, covers everything from post visuals, tone, and keyword optimization to a timeline for maximum long-lasting and effective exposure.
Insider Perspective
Beyond marketers, we are growth strategists with profound insights into both the Chinese and local markets. Our team comprises Chinese individuals with real-world experience in Indonesia, Australia, the US, and Europe, providing unique perspectives for tailored growth solutions.
Exclusive Access to Creators
Securing KOLs for tourist destinations like Bali can be challenging, but our partnership with Red and our exclusive influencer pool ensure access to the best influencers and tourists. Our extensive database enables precise matching of KOLs with businesses based on factors such as location, category, engagement, and audience.
Selective Partnerships
We only handpick 1 to 3 clients in each category to work with in order to deliver exceptional results. We choose clients with immense potential in the Chinese market, forming deep, impactful relationships to drive their success.
Contact Us
Reach out to us, and let's kickstart your success together!